Marketing Manager & Product Specialist
IPC by Tennant Company
May 2023 – October 2024
Led product marketing strategy and analysis for a cleaning equipment manufacturer.
Key Achievements:
- Developed B2B lead generation strategy in collaboration with external agencies, aligning marketing activities with sales funnel stages
- Successfully generated and converted a €50K client through LinkedIn Sales Navigator contact campaign
- Coordinated cross-functional teams across marketing operations, R&D, and sales departments
- Worked closely with sales team to analyze market scenario and competitor arena
- Developed comprehensive sales funnel strategy with targeted materials for each stage
- Conducted comprehensive competitor pricing analysis to optimize product positioning
- Led successful new product launch of janitorial equipment
- Implemented data-driven social media campaigns based on sales analysis
- Developed technical documentation and marketing materials
- Established product performance tracking system
Established and led marketing operations for an European wood sector group.
Key Achievements:
- Built marketing strategy and structure from ground up, implementing first-ever comprehensive marketing plan
- Successfully organized and managed 7 international trade fairs and corporate events
- Implemented comprehensive digital marketing strategy across social media, email, and web platforms
- Oversaw lead generation initiatives across digital channels, coordinating with agencies to optimize campaign performance
- Developed data-driven approach to campaign optimization using analytics tools
- Coordinated team of internal resources and external agencies
Marketing Manager
Florian SpA
October 2021 – April 2023
Marketing & Communication Coordinator
Breton S.p.A.
November 2017 – September 2021
Led strategic brand initiatives for B2B industrial manufacturer.
Key Achievements:
- Managed complete brand identity refresh in collaboration with Univisual (Milan-based brand agency)
- Led strategic analysis and development of new brand positioning and personality
- Implemented new global communication standards across all touchpoints
- Managed two-person team across multiple strategic projects
- Established corporate communications function including press office
- Created documentation and guidelines for consistent brand application worldwide
Previous Roles
Internal Marketing & Communication Coordinator | Breton S.p.A. (2016-2018)
- Led internal communication strategy development based on employee feedback analysis
- Implemented communication improvement initiatives across departments
Junior Marketing Consultant | Ringloo Srl (2016)
Italy Marketing Associate | CRCC Asia (2013-2014)
Education and studies
Master Degree in Web Marketing & Digital Communication
Agile Marketing for Project Management
The Brand as a Business Lever
Bachelor Degree in Communication
IUSVE University | 2016
Agile Marketing Italia© (2020/21)
Brand Identikit Academy (2019)
Università degli Studi di Padova (2014)
Skills
Marketing Strategy & Analytics
– Lead generation strategy
– Campaign performance analysis
– Competitive market research
– Sales data analysis
– Marketing activities plan
– ROI measurement
– Sales funnel development
Digital Marketing
– Multi-channel campaign management
– Content strategy
– Email marketing
– Social media management
– Basic paid adv (Google/Meta)
– LinkedIn Sales Navigator
Project Management
– Cross-functional team leadership
– Budget management (100k)
– Brand development
– Stakeholder communication
– Agencies coordination
– Trade fair organization